Adidas - Y3

Paris Fashion Week - SS18

A complex 10 camera shoot culminating in two live cuts. The line cut would be used to speed up the time in post production for the final graded recording of the show, and a dual perspective streamed live to Instagram.
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Adidas - Y3


We teamed up with our good friends at PHIX providing technical, vision mixing, production set-up and live streaming services for designer Yohji Yamamoto's Adidas Y3 live stream to Instagram Live.

The complex 10 camera shoot allowed for 2 simultaneous Live cuts, one to speed up the final graded recorded edit of the show and a second cut to allow a dual perspective edit that we live streamed with incredibly impressive engagement numbers through Instagram Live.  

Y-3 takes the advanced fabric development of a world-leading lifestyle and sportswear brand, fusing it with the superior design art of a Japanese master.

The product of Adidas and Yohji Yamamoto, Y-3 is synonymous with luxury sportswear; a directional line of highly functional clothing that embodies the aesthetic of the two brands in perfect harmony.

The Y-3 menswear collection features iconic polo shirts, casual sweat pants and t-shirts appear alongside a stylish collection of floral, leather and lace up boxing trainers for the ultimate in sports luxe style.