Amnesty International

Global Live Experiment

An intensely powerful and moving Facebook live stream where refugees and locals transcended fear and division in a powerful live global social experiment.
Read about I Welcome

Amnesty International

In the face of divisive rhetoric and anti-refugee hostility, refugees and local people on four different continents came together for a unique social experiment, affirming our shared humanity and streamed live throughout the day on Amnesty International’s global Facebook page.

Based on a social theory that four minutes of eye contact can create a close bond between two strangers, refugees from countries including Ethiopia, Honduras and Myanmar stared into the eyes of people from Australia, Kenya, the United Kingdom and Mexico in a live social experiment broadcast live from four cities – Sydney, Nairobi, London and Mexico City – at 19.00 local time in each time zone.

The live experiment follows the success of Amnesty International Look Beyond Borders, a video in which refugees from Syria and Somalia were sat opposite people from Poland, Italy, Germany and Belgium for four minutes of uninterrupted eye contact in a warehouse in Berlin.

This time the experiment took place in a live setting, and the locals did not know that they are about to meet refugees – meaning that the online audience saw their emotional reactions to this news. The live stream allowed Facebook viewers to post real-time questions and comments on Facebook for the celebrity hosts.

**June Update** the Amnesty International project, #IWELCOME got shortlisted in Promo & Activation at the Cannes Advertising Festival 2017.

Look Beyond Borders - Dir: Bartosz Dombrowski

The video directed by Bartosz Dombrowski from Papaya Films, of whom we co-directed the live stream with, has been viewed more than 200 million times since its launch in May. The concept hails from a 1997 study by American psychologist Arthur Aron, who found that four minutes of sustained eye contact can create feelings of intimacy between two people.