Topshop

Facebook Live Syndication

The first in a global series, we streamed high profile women in fashion debating the ways for aspiring individuals to enter the world of fashion from designer to new roles made possible through technology. Our stream was syndicated both to Topshop & The Business of Fashion Facebook pages respectively.
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Topshop


Topshops syndicated live stream "Building a Career in Fashion." hosted by BoF's Imran Amed, with Anya Hindmarch, Caroline Issa of Tank Magazine, Stephanie Phair of Farfetch and Jenny Cossons of Lyst was the first in a global series of live streamed panel discussions. The project implemented both our syndication streaming software to multiple Facebook pages as well as our new pre-event scheduling software. A combined total of over 100,000 views, this simple one camera production was streamed out of Londons Central St Martins College.

Syndication Scheduling Software


Our new syndication scheduling software allows social managers who control numerous Facebook fan pages to schedule 'Planning to go Live " reminders, allowing individual bespoke posts with alternative images for each participating fan page involved in the syndication of the live stream.

Real-time Commentary


Both Topshop and BOF both successfully ran running commentaries on the questions and answers from the panel to their twitter audiences directing them to the live discussions on Facebook LIVE.